Primary Audiences for Online Newsrooms

It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.

The News Group Net Will Miss Founding Partner Springfield Lewis

Springfield Lewis had hired me a couple of times to photograph stories for his IBM publications before we met in the Missisippi River city almost 25 years ago.

Adrienne’s Breast Cancer Surgery Day

My wife Adrienne was up all night, not worried about the surgery for breast cancer she was recieving today,,but instead on how she was going to manage her hunger.

Is Corporate Photography Dead?

Corporate photography may not be dead, but it’s on the critical list. If the patient is to survive, photographers must reinvent themselves, along with their profession. A new and healthy photography industry must be willing to accept some hard-to-swallow changes.

Bulldog Reporter’s Visual Thumbs-Up

Traditional public relations firms have never appreciated – or had much success with – using great photography. They’re often focusing on billable hours. What escapes most agencies and corporate PR teams is the knowledge of how to successfully use photographers

IABC’s “Be Heard” is Heard on Examiner.Com

As a lifetime member of IABC, imagine my surprise while researching a twitter post by IABC Dallas member Scott Cytron on the effectiveness of the media site Examiner.com, that the slogan being touted by Examiner.com was “Be Heard.”