How to Get Great Media Coverage

How to Get Great Media Coverage

Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.

Calumet, It's Where the Pros Don't Go Anymore

Calumet, It’s Where the Pros Don’t Go Anymore

I can no longer recommend Victor Frey, or Calumet to anyone, and I would suggest that others also re-evalute their business relationships with Vic and Calumet.

Self-Proclaimed Gurus Multiplying Like Rabbits

Self-Proclaimed Gurus Multiplying Like Rabbits

Self-Proclaimed Gurus Multiplying Like Rabbits
Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.

Next-generation online newsrooms bring stories alive

Next-generation online newsrooms bring stories alive

Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.

IABC's CW Magazine Features New Approach to Newsrooms by The News Group Net

IABC’s CW Magazine Features New Approach to Newsrooms by The News Group Net

Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, directly and effectively, to their publics.

January 2010 Brings Busy Travel Schedule

January 2010 Brings Busy Travel Schedule

The depressed economy of 2009 brought numerous challenges for those of us in the field of corporate communications; from budget constraints to seeing friends laid off, from the death of publications to the rise of social media. The year 2010 looks to be no less challenging, but hopefully more upbeat and progressive.

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