Corporate photography may not be dead, but it’s on the critical list. If the patient is to survive, photographers must reinvent themselves, along with their profession. A new and healthy photography industry must be willing to accept some hard-to-swallow changes.
Nov 24, 2009 | 1 comment | View Post
Traditional public relations firms have never appreciated – or had much success with – using great photography. They’re often focusing on billable hours. What escapes most agencies and corporate PR teams is the knowledge of how to successfully use photographers
Oct 14, 2009 | 0 comments | View Post
As a lifetime member of IABC, imagine my surprise while researching a twitter post by IABC Dallas member Scott Cytron on the effectiveness of the media site Examiner.com, that the slogan being touted by Examiner.com was “Be Heard.”
Oct 03, 2009 | 1 comment | View Post