• The Twenty Minute B-Roll

    The Twenty Minute B-Roll

    On a recent Sunday I accompanied my wife the the Lady Bird Johnson Wildflower Center to view a collection of artists that were displaying there work. While there I gave myself a quick project; shoot video and see if I could do a quick 20-minute B-Roll.

  • The News Group's Newsroom, Best of the Best

    The News Group’s Newsroom, Best of the Best

    My business partner at The News Group Net – David Henderson – and I consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.

  • Online Newsroom vs. Online Cemetery

    Online Newsroom vs. Online Cemetery

    The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven. Organizations ranging from Samsung and Cargill to Imperial Sugar and the LA Kings recognize that legitimate news attracts meaningful attention.

  • Primary Audiences for Online Newsrooms

    Primary Audiences for Online Newsrooms

    It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.

  • Using iMovie To Produce Slide Shows

    Using iMovie To Produce Slide Shows

    It was a little perplexing how to prepare a multi-photo entry for the Houston IABC Bronze Quill Awards. I was in search of a presentation that would showcase my entry of pipeliners constructing the ONEOK Viking Pipeline extension in Wisconsin.

  • Image and Reputation

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  • Is Corporate Photography Dead?

    Is Corporate Photography Dead?

    Corporate photography may not be dead, but it’s on the critical list. If the patient is to survive, photographers must reinvent themselves, along with their profession. A new and healthy photography industry must be willing to accept some hard-to-swallow changes.

    Nov 24, 2009 | 1 comment | View Post

  • Bulldog Reporter's Visual Thumbs-Up

    Bulldog Reporter’s Visual Thumbs-Up

    Traditional public relations firms have never appreciated – or had much success with – using great photography. They’re often focusing on billable hours. What escapes most agencies and corporate PR teams is the knowledge of how to successfully use photographers

    Oct 14, 2009 | 0 comments | View Post

  • IABC’s “Be Heard” is Heard on Examiner.Com

    IABC’s “Be Heard” is Heard on Examiner.Com

    As a lifetime member of IABC, imagine my surprise while researching a twitter post by IABC Dallas member Scott Cytron on the effectiveness of the media site Examiner.com, that the slogan being touted by Examiner.com was “Be Heard.”

    Oct 03, 2009 | 1 comment | View Post

  • Other Recent Articles

  • Politicians and Media both Retarded over "Retarded" Comment

    Politicians and Media both Retarded over “Retarded” Comment

    The real reason Palin is so upset about the “retarded” comment is because she sees it as a way to remove one more word the media can use to describe her comprehension of political issues.

    Feb 11, 2010 | 0 comments | View Post

  • How to Get Great Media Coverage

    How to Get Great Media Coverage

    Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.

    Feb 08, 2010 | 0 comments | View Post

  • Self-Proclaimed Gurus Multiplying Like Rabbits

    Self-Proclaimed Gurus Multiplying Like Rabbits

    Self-Proclaimed Gurus Multiplying Like Rabbits
    Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.

    Jan 26, 2010 | 0 comments | View Post

  • Next-generation online newsrooms bring stories alive

    Next-generation online newsrooms bring stories alive

    Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.

    Jan 17, 2010 | 5 comments | View Post

  • IABC's CW Magazine Features New Approach to Newsrooms by The News Group Net

    IABC’s CW Magazine Features New Approach to Newsrooms by The News Group Net

    Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, directly and effectively, to their publics.

    Jan 06, 2010 | 0 comments | View Post

  • Growing Sculpture in the Hills of Texas

    Growing Sculpture in the Hills of Texas

    In 1999, artist and sculpture Benini and his wife Lorraine moved to a hiltop ranch outside of Johnson City because the areas reminded him of his native northern Italian town of Imola.

    Dec 24, 2009 | 0 comments | View Post