5 Creative Photo-ops Which The Media Loved
Activists and people fighting for causes often struggle to get media attention for their issues, here’s a look at five creative photo ops from around the world, with massive media appeal.
How Great Photos Can Tell a Charity’s Story
All nonprofits yearn for more and better media coverage. Your charity may have the most innovative or successful or tear-jerking story, but without photos, many news-media outlets won’t give that story good placement—especially in the digital age.
The dark side of “The Even Darker Side”
A recent article, The Even Darker Side, authored by Catilyn Coverly posted on the Ryerson Review of Journalism, CANADA’S WATCHDOG ON THE WATCHDOGS, was filled with a number of discrepancies listed in a recently published letter to the editor by Newsroom Ink founder Ed Lallo.
An Online Newsroom: The Annual Report Delivered Daily To Grandma Rosie
Grandma Rosie says that Warren Buffett’s letter to Berkshire Hathaway stockholders is “slick”, “telling about the company he talked like he was just visiting with you, not a whole bunch of facts and figures.” As for “that guy at GE” (CEO Jeffrey Immelt), “he wasn’t so good.”
Images are King: A Wake-Up Call for PR Professionals
For more than 20-years I have worked with a limited number of talented public relation professionals that recognized the importance of interesting and creative photos to accompany well-written storytelling releases.
Harder Working Journalists Are Turning to Online Newsrooms for Information
Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.
PRSA: Online Newsrooms in the Digital Era
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Primary Audiences for Online Newsrooms
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.
Next-Generation Online Newsrooms Bring Stories Alive
Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.






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