Rachel Foster,an award-winning business-to-business copywriter and owner of Fresh Perspective Copywriting, has just published an exciting article about the need for online newsrooms on her e-newsletter “freshmarketing”.
“Boost Your Business with an Online Newsroom – Even if You Don’t Have Any “Real” News” is an inciteful article promoting the need for corporate online newsrooms. I must admit a little bias, Foster included my quote about the need for company to use all the social tools on the online newsroom.
“Edward Lallo, Principal at The Newsroom Ink, says “today’s new type of corporate newsroom must be a place to listen and interact with your audience, as well as use all the popular social media tools.” Savvy companies are incorporating social media into their PR to build relationships with customers, discuss industry trends and distribute news.”
Foster, based in Toronto, Canada helps companies generate sales by providing compelling marketing copy that motivates their prospects to take action. Pleae visit freshmarketing to read the entire article, and freshperspective writing & editing services to find out more about Rachel Foster.
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