The New Orleans-based Louisiana Seafood Promotion and Marketing Board has chosen News Group Net LLC to manage online news and crisis communications as a result of the devastating impact on the seafood industry caused by the BP oil spill in the Gulf of Mexico.
In less that a week, News Group Net developed an online site – www.LouisianaSeafoodNews.com – filled with legitimate news stories about the fishermen, chefs and the seafood industry, along with high resolution photos and HD video. The site is being updated on a daily basis with new stories.
“It is an authentic online news resource,” said the News Group Net’s partner Ed Lallo. “We avoid press releases to focus on timely, legitimate news stories together with many visuals that present the scope of the impact this crisis is having on Louisiana fishermen and all those in the industry.”
News Group Net LLC – based in Washington, DC, and Austin, TX – has developed similar sites for Imperial Sugar Company, Cargill and Louisiana Sugar Growers. The firm has a team of journalists who research and craft the stories.
“The dynamic online newsroom is similar to that of a daily newspaper,” said Lallo, a former People Magazine and Associated Press Photographer. “It is important to tell the story of the Louisiana seafood industry through the voices of its members; the fishermen, processors, marketers and chefs.”
News Group Net’s signature is creating online news sites quickly to manage communications during crisis situations.
Smart.