(l-r front) Quynh-Luu Ha, of Imperial Sugar's marketing team, and Brand manager Hyuna Lee, (l-r back) The News Group Net's writer Gordon Curry, founding partner Ed Lallo and Imperial newsroom editor Springfield Lewis, celebrate two Bronze Quill awards from IABC Houston for strategic online communication.
Imperial Sugar Company (ISC) took home top honors for its news-oriented website at the recent 2010 International Association of Business Communicators (IABC) Houston Bronze Quill Awards dinner. The Houston chapter recognizes the outstanding efforts of the area’s best communicators each year.
Developed with Imperial Sugar CEO John Sheptor and run by The News Group Net, the ISC Newsroom won an “Award of Excellence” for strategic communication processes and an “Award of Merit” for electronic and digital communication.
“The partnership between Imperial Sugar and The News Group Net has produced a one-stop source of news about the company and the sugar industry,” said Imperial Brand Manager Hyuna Lee. “The ISC Newsroom offers a broad perspective on industry developments, as well as credible news about the company’s business to internal and external stakeholders.”
According to Ed Lallo, a principal and co-founder of The News Group Net, the ISC Newsroom was developed originally to ensure Imperial Sugar’s brand reputation and point of view were well-represented as the company restored its business and reputation after an explosion struck one of its sugar refineries in early 2008. He said it has evolved into a one-of-a-kind online news site that blends Imperial Sugar’s market leadership with up-to-date industry news, creating a unique category of “brand journalism.”
The awards program was emceed by Sharron Melton, morning anchor for KTRK-TV/ABC 13 in Houston.
Lallo joined Lee and Quynh-Luu Ha of Imperial Sugar’s marketing team in receiving the Bronze Quill Awards. Lallo credited senior management’s ongoing commitment to the website, combined with the spirit of the company’s employees, for the newsroom’s success.
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