www.LalloPhotography.com
The rise of brand journalism has created a need for a new type of photographer, one that understands the need of storytelling visuals to illustrate the story of a brand. Ed Lallo is the ” Visual Brand Journalist, and LalloPhotography.com is the new web address to view his work . The new site is designed to better serve customer’s needs, as well as offer a platform that is quick and easy for potential clients.
Patton-Boggs Law Firm
The new web address features Lallo’s photography. Samples of his work include speciality portfolios in Energy, Agriculture, Style and Video; as well as his Corporate and Editorial portfolios. Past work that is now available as stock has it own page.
A career that began in photojournalism for newspapers, and later expanded to contributing photographer for People Magazine; taught Lallo the importance of capturing storytelling moments. Whether collaborating with a design team or traveling solo on assignment, for him the vicissitudes of location work has been rewarding on both personal and professional levels.
“As photojournalist of 25+ years, I know how to connect with people by using the camera to illustrate their personalities, ideas and aspirations for others to see,” said Lallo. “From dozens of FORTUNE 500 clients to almost every news outlet, I’ve done most every kind of assignment – all within a wide range of human emotions.”
For Lallo visually telling a brands story meant building relationships with corporate and editorial clients alike – from CEOs to roughnecks … doctors to lawyers … and celebrities to cab drivers – be it the task at hand, a plan under way or a vision in the making.
Bloomberg News
Some of Lallo’s successes include annual reports photographed in places Google has yet to map … to thousands of strategic media placements for brand names, including: IBM, Louisiana Seafood Baord, Bombardier, ExxonMobil, ONEOK, Learjet, Cargill, MediSend International, Imperial Sugar, Atmos Energy, Jack Daniels, Hallmark Cards, CSX Railroad, Walt Disney, DuPont, ST Microelectronics/France and Balfour Beatty Engineering/Britain.
“Life is a journey with countless stories all along the way,” explained Lallo. “Some can be told by words alone. The most compelling, though, are those punctuated with striking images that call you back time and again. They keep the stories fresh, alive.”
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