A number of years ago I photographed the late world-renowned architect Fay Jones for People Magazine. Jones, a friend and student of Frank Lloyd Wright, was best known for his unique open chapels built in the hills of Arkansas.
Editorial Assignment for Plus Publishing
While photographying Jones, he told me always to keep true to your roots. No matter how many commissions he had working, he always had a personal project in the works.
I have tried to modify that approach to my work.
Being a product of journalism school, then newspapers and finally People Magazine, I have always had the editorial bug in my system. For those that have the same bug know, it is almost impossible to rid.
There are a few photographers that make the transition from editorial to corporate that refuse to take editorial assignments because they often pay next to nothing. For me, the thrill of capturing “the photo” and seeing it displayed in a national magazine or newspaper that actually help keeps a my corporate assignments exciting and fresh.
Michael Dell for Bloomberg News Service.
Applying an editorial approach to a corporate assignment is actually an approach to thinking through what a client is trying to show.
If my schedule is free, I am always open to an editorial shoot.
Ed: Same can be said for editorial / corporate writing. Plus, exposure in a publication is a powerful testimonial to your creative capabilities.