After a couple of months of social networking I have ready to make some calls on what will and will not succeed as viable social networking in today’s erratic economy.
My first exposure to the social network platform was an invite from a business colleague to join LinkedIn.Com. After exploring the site, and what it had to offer I was intrigued. I especially like the daily updates to what I am doing, and the ability to join special interest groups such as IABC and PRSA. The downside of LinkedIn was that only a limited amount of features were available for free.
To fully access all of the sites features, such as email, profile review and reference searches, a fee range of $249/year to $4999/year is charged.
During the same time frame I also signed up on Facebook.Com. Word on the street about Facebook was that it was a much more social network, and not that conducive for business connections. It had all the same features as LinkedIn, without any of the fees.
The same special interest groups like IABC and PRSA are available on Facebook.
What makes Facebook unique is ability to actually be social and interact. Free exchange of notes, email, links but most important the ability to easily post and exchange photos and videos.
Facebook makes it easy to find friends and make new ones. In just a month I have added my cousin Marianne Huerter in Houston, an old client, John King, one the founders of Perot Systems and the daughters of my best friend growing up in Topeka, Ks. I have also added new friends like Jean Cochran of NPR and Bob Pearson at Dell.
Adding friends is not the key, I have done about the same on Linked, the key is that on Facebook we actually communicate, weekly, daily, hourly. Often more frequently than we should. Facebook also has an excellent iPhone application that makes it way to easy to keep up with everyone while on the go.
After a month of using both services, I am fully convinced me that LinkedIn is a social network model that fails mainly because it fails to be social. Operators of LinkedIn are hoping to cash in on the list of free contacts, and reselling that list to those willing to pay. There is really little or no benefit for those using the free service.
Oh yes, I forgot about Plaxo.Com, mainly because Plaxo.Com is very forgettable.
A social network aimed at the artistic community, Plaxo is a model that is somewhere between Facebook and LinkedIn. A free site with has some added features that do require a monthly premium, it falls drastically short in fulfilling the social networking needs. I have found very few worthwhile contacts on the website. It seems the majority of those on that sign up for the service do not even fully fill out there profile, much less interact.
For the moment I will continue to make status updates and try to find contacts, but I seriously doubt the worth of expending too much effort on the Plaxo site.
If you want to have a successful online social life, my suggestion is to bookmark Facebook. If you add Twitter to that you will have a twitterful good time, but then again that is a topic for another online social comment.
Not bad – topical anyway. Hey Ed – wanna buy a car?
Sorry Ed, have to disagree. Yes, there are lots of people out there shilling, but there’s also a core group of people using Twitter to share ideas and connect with people who are pursuing similar goals. Usually people trying to move social and business innovation to another level. It’s great, and effective.
You tease, you. Why did you post this topic Ed? To get traffic for your blogpost? To advertise your photography? Or was it to spark a conversation?
I’m with Catherine here. Just because some to make money from a new communication tool doesn’t automatically make it invalid. As for conversation and social media: if the publishing of thoughts and ideas doesn’t require interaction, these responses wouldn’t exist. And you wouldn’t have bothered posting your blog topic.
I love social media. The opportunity to use a new communications tool has certainly opened new opportunities for me, and the clients I work for. If nothing else, it levels the playing field somewhat and gives mass media a good run for it’s money. Here’s to the future. It is social, you know
Twitter is a tool like any other. Sometimes it’s used for good, sometimes for evil. Sometimes good people use it, some use it to spam, flog, annoy and harass.
I totally get the concept that it’s mere self-promotion– but why would that surprise anyone? And, yes, the marketers will get their mitts on it and try to make it into another billable channel for advertising – that’s a foregone conclusion.
But it’s possible to use it skillfully if one understands its role in fulfilling objectives. I don’t twitter (yet) — still waiting on the Web site, blog and opening a checking account for my brand new business. But I can see how using Twitter can reach some people…
Wrong, Ed.
There are plenty of conversations happening on Twitter and Facebook. They’re just not happening in real time the way interactions traditionally occurred. But they’re there just the same. Tweets posted and responded to on Twitter. People writing on each other’s walls on Facebook. All out in the open for everyone to follow. Maybe you’re not looking hard enough.
Every Tweet or post — even the most self-promotional — is in fact an open invitation to anyone to respond and turn it into a conversation. That that doesn’t happen with every message posted doesn’t mean conversations aren’t happening.
…and this posting from my website…..
2 Comment(s)
On Apr 16, 2009, Joanne Dant, Senior Associate, October Strategies said:
I have found Twitter to be a good tool for research and learning, however I am in complete agreement on the rudeness of tweeting while listening to a speaker. I find it very disappointing to see so many people glued to their phones “tweeting” while they should be giving full attention to the speaker.